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EHF EURO 2016 receives top marks on all fronts

NEWS REPORT: Poland 2016 will enter the handball history books as one of the most successful EHF EURO events ever

Photo: Uros Hocevar

Ahead of the starting whistle on the final EHF EURO 2016 match day the event in Poland has been labelled one of the most successful handball tournaments ever, from various points of view.

“This tournament has been a resounding success. EHF EURO 2016 has been the biggest and one of the best EHF EURO to date,” said EHF President Jean Brihault during the closing press conference in TAURON Arena, Krakow on Sunday.

“[Our] Polish hosts have invested a huge amount into the event – not just in financial terms, but also with human resources and passion for the event. I wish to congratulate the EHF EURO Organising Committee on a job well done.

“In sport-loving Poland our event received huge support. This explains the new spectator record for an EHF EURO with 373,315 spectators so far across all four arenas. We expect the figure to pass 400,000 after Sunday’s two matches.”

Commenting from the organisers' point of view President of the Polish Handball Federation and Polish Olympic Committee Andrzej Krasnicki said: “It has been a big success for Poland, for our sport and our handball. We worked with fantastic people and had fantastic time. We want to thank all stakeholders including volunteers. We have one winner – the winner was handball.”

EHF Secretary General Michael Wiederer underlined the importance of the EHF EURO and national team competitions, which reach out and engage people like no other handball competition can. This has been confirmed by the impressive TV figures from the 75 broadcasters covering the event.

“Highlights included the semi-final Norway versus Germany, which was watched by 8.5 million TV viewers in Germany reaching 28.9% market share and the Danish matches peaking up to the market share of over 70% of TV viewers,” said Wiederer.

Wiederer also expressed thanks to EHF partners including Gerflor, which provided the new coloured flooring system – very well-received by broadcasters and media, equipment supplier Adidas, and goal and net supplier Sport Transfer.

“We would like to thank to our long-term media and marketing partners, Infront Sports & Media, who have been very successful, not just in selling the TV rights worldwide but also in attracting major sponsors including newcomers to handball – American company MoneyGram – and the VELUX Group, to the event’s line-up of sponsors. This has seen them bring more than 4000 VIP guests to the event,” Wiederer concluded.

Impressive media figures

The EHF EURO 2016 has reached extremely positive figures across all channels, including two new platforms: Snapchat and WhatsApp, which were used for the first time at this championship.

The event's Facebook site had a daily reach of two million and the official website recorded 900,000 unique visitors – a 44% on 2014’s figures – and nearly 10 million page impressions (+20% compared to 2014). The YouTube channel reached 2.2 million minutes of footage viewed.

Sian Rowland Special Media Award

German photographer Michael Heuberger, who has been a familiar face at all of the EHF’s major events, attending every single EHF EURO and many other major competitions including the VELUX EHF FINAL4, Olympic Games and World Championships, was awarded with the Sian Rowland Special Media Award on the fringes of the closing press conference.

The award, which is dedicated to the memory of Sian Rowland, who passed away in 2008, was first awarded in 2010 and presented at every Men’s EHF EURO to somebody who has made a special contribution to handball media.

written by Vlado Brindzak / cg